Links embedded within the syndicated content are typically optimized around anchor terms that will point an optimized link back to the website that the content author is trying to promote.

This generates new traffic for the provider site-making syndication an easy and relatively cheap, or even free, form of advertisement.Ĭontent syndication has become an effective strategy for link building, as search engine optimization has become an increasingly important topic among website owners and online marketers. For the provider site, syndication increases exposure.

The term may also describe other kinds of content licensing for reuse.įor the subscribing sites, syndication is an effective way of adding greater depth and immediacy of information to their pages, making them more attractive to users. Most commonly, websites are made available to provide either summaries or full renditions of a website's recently added content. Web syndication is a form of syndication in which content is made available from one website to other sites.

Broadcasting content from one website to other sites

Web feeds